Unnatural Back Links
Back Links which Google flags as unnatural (either algorithmically or by way of manual critique) are likely to be:
- discounted
- not lead to rankings.
Various unnatural one-way links might also lead to a :
- penalty
- a minimize in rankings/visitors.
There is a minimal blurring on the lines in what constitutes an unnatural link, with a few arguing that any hyperlink that is ‘designed’ or (even by means of outreach) is meant to manipulate search engine results and it is hence unnatural.
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